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WELCOME.

2015 – 2016 Marketing Insights Survey

Thank you for your assistance with this important research. Your contribution is greatly helpful to understand the current marketing leadership trends. Please answer three questions about your business objectives as a marketing executive.  This research is to attain a better understanding on your Performance Indexes and Core Competency Skills required to attain those goals.

The additional questions is to identify what sector you work within. The final report is a conjoint analysis correlating your response with your high-tech sector.

Your answers are confidential, and will be analyzed as an aggregate. After this survey is complete, you may sign up for an email update to access the full report. That information is not associated with the survey.

Email us if you have any questions.

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1 Step 1
Marketing Priorities
Your Marketing Objectives
PERFORMANCE INDEXES
What are your marketing priorities Through December, 2016?
Rate these common objectives based upon your marketing objectives priority.
Marketing Objectives:
High PriorityMid PriorityLow PriorityNot a Priority
Brand/ Awareness
Product Strategy
Demand Gen
Channel Marketing
Customer Retention
Team Growth
Sales Enablement
Marketing Operations
Product Market Fit
User Growth/ Customer Acquisition
Your Practice
CORE COMPETENCY SKILLS What skills will you exercise to accomplish your priorities?
Rate the relevance of these common skills to your performance indexes' needs.
10 = heavy use, 5 = partial use, 0 = no need.
Communications
Public Relations
0
010
Thought Leadership
0
010
Evangelism
0
010
Analyst Relations
0
010
Product Marketing
Packaging
0
010
Positioning
0
010
Market Analytics
0
010
Pricing
0
010
Lead Generation
Online programs
0
010
Network/ Referral
0
010
Events
0
010
Partner Marketing
Co-marketing
0
010
Channel Programs
0
010
Marketing Operations
Marketing Analytics
0
010
Marketing Operations
0
010
Engagement & Loyalty
Customer Programs
0
010
Viral/ Reward Programs
0
010
Community Programs
0
0300
Other:If we missed it, add now.
Thanks! Now tell us about your company and role.
Your Company's MarketSelect one:
Your Company's Business ModelSelect all that apply
What is your title?select the closest match
What is your role?select your level
Interested in the report? Check the box and we'll direct you to the report registration page.
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